In fall of 2013, Drew Ruben, the owner of the coffee shop Blue State Coffee, saw posters I had designed for a show and contacted me to work on redesigning Blue State’s promotional materials, including the mission statement pamphlet, poster, and register signage. Blue State was so pleased with the final mission pamphlet design that they decided that I should design their new coffee bags as well, marking my first foray into packaging design.
To showcase their new mission statement, Blue State wanted a design that hearkened back to the patriotic values of their founding. Despite the large amount of copy, I wanted to be sure the design was dynamic and not overwhelming. I took the main structure of the design from the American flag and kept it primarily typographic (with just a few coffee beans thrown in!) To set the headers I stuck with DIN, the font used in Blue State’s logo, but decided to pair it with a frendlier slab serif (Latinotype’s Sanchez) to give it a more accessible feeling than their old marketing materials, which the clients thought were a little cold.
For the coffee bag, Blue State wanted a simple design that still had tie-ins with the more complicated mission pamphlet and poster, and allowed for space where they could hand stamp the details of the individual coffees. I decided to keep the coffee bean star as the main design element. Since adopting my design for their coffee bags in 2013, their in-store sales of coffee have gone up considerably.
Blue State Coffee is a small, community-driven coffeeshop which has locations in Connecticut, Massachussets, and Rhode Island. You can find them online at www.bluestatecoffee.com.