The
Sensorium /

 dynamic identity

The Sensorium is a museum which spotlights only exhibits which are interactive in some way, and target one or more of your five senses: touch, smell, sight, sound, and hearing. By experiencing the featured piece, you become more aware of your own strengths and limitations as a human.

​Logo design:

For the logo, I wanted to suggest something intangible yet accessible and modern. I decided on a slightly rounded, rectangular font called Dekar and an icy gray and blue color scheme. The logo is made up of five circles, each filled with a pattern representing a sense. Each circle is sized in relation to how much the exhibit targets each sense. The main senses that the exhibit triggers or deprives overlap, forming a white space which effectively represents the exhibit. The positions of the circles are dependent on pre-formed configurations, so the largest circle in a two-sense exhibit will always be in the same place, but may not necessarily be filled with the same pattern.

Implementation:

As an extension of the identity design, I created a series of exhibit posters which were sensual (as in, reflecting the presence of the senses) and depended heavily on layering and transparency. Each poster includes a photo representation of the exhibit, features heavily the patterns of the senses that the exhibit targets, and has that artist’s logo in the bottom left-hand corner. Each also includes a quote reflecting the exhibit or the artist’s intentions with regard to perception.

 

Critic: Henk van Assen

The
Sensorium /
The
Sensorium /
The
Sensorium /
The
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