From Spring 2011 to Spring 2013 I served as the Design Editor of The Yale Record, the world's oldest college humor magazine.
The Record is always trying to recruit new humorists and illustrators, and frequently advertises using flyerboards on campus. In the flyerboard world, it's imperative to differentiate your flyer from the hundreds of others stapled to the board.
The Record's "Be Funnier" poster was designed to have a choreographed effect:
1. Catch your eye.
2. Make you laugh.
3. Connect that laughing to The Yale Record, the only organization for humor writing on campus.